Whole Lot of Nonsense - Show 106 - How do pharma marketing conferences live the change?

It's been a long day being involved in the Digital Pharma Marketing conference. A fair reminder, I work for a pharmaceutical company. What's this got to with "living the change that we want to see"? I feel as though I'm trying to help people understand Social Media. So many marketers just want to jump in and do some shouting. I'm hoping I can help them grok the space first.

FULL TRANSPARENCY: The opinions expressed here represent my own and are not the opinions of my employer. #iwork@novartis

Some key links

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This is available as an mp3 for download.